Self-Initiated Concept
Brand Strategy, Color Direction & Brand Moodboard
Reark is a self-initiated sportswear concept created to explore a contemporary visual language for emerging sports communities.
Rather than designing a single product, I developed a series of moodboards to define the brand's direction across different categories. Each board explores color, material, product details, and lifestyle scenarios, forming a consistent design system before product development begins.
The first two explorations focus on Running and Pickleball.
Series Overview
Pickleball
Pickleball focuses on community, outdoor lifestyle, and contemporary court culture, built around three signature colors — Iris Indigo, Morning Mist, and Energy Lime.
Running
Running explores movement, performance, and technical materials through a cool-toned visual system inspired by the ocean.
Uniforms for restaurant teams
Before the first dish arrives, your team has already introduced the brand.
Golf apparel has a different job.
Golf apparel has a different job. It needs to look polished enough for the clubhouse, perform well under the sun and still give you enough stretch to complete the swing without looking like you're fighting your shirt.
Badminton Team Uniforms
Badminton is all about speed — explosive movement, quick recovery and a lot of things happening before your brain finishes processing them.
A fitness brand is not just selling workouts.
A fitness brand is not just selling workouts. Every trainer, every outlet, and every staff member is part of the brand experience.
Together, these moodboards establish the foundation of the Reark visual identity and guide future apparel, accessories, and product collections.